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Published: 14th November 2014 06:10 AM  |   Last Updated: 14th November 2014 06:10 AM   |  A+A-

HYDERABAD: This weekend, prepare for an amalgamation of fashion, style and technology at the another edition of Blenders’ Pride Fashion Tour, which will travel to the five cities–Hyderabad, Mumbai, Bengaluru, Gurgaon and Kolkata.

Sneak.jpgIn its 10th year now, the fashion tour is a tad different from it previous edition namely due to its focus on moving beyond fashion towards establishing style platform. The show will also see specially curated live music accompanying the designer’s showcase of Abraham & Thakore, Gaurav Gupta, Little Shilpa, Namrata Joshipura, Neeta Lulla, Pankaj & Nidhi, Rocky S, Shivan & Narresh, Suneet Varma and Varun Bahl. Music artistes like Ankur Tiwari, Ash and Ashvin, Boom Bay Central, Karsh Kale, MIDIval Pundits and Shaa’ir + Func will be part of the extravaganza.

Raja Banerji, assistant vice-president, Pernod Ricard India says, “The tour has a history of showcasing elegance and glamour by facilitating its magnificent platform to a talented ensemble of designers, artists and musicians. This year, we have tried to make the tour encompass style from various facets of art-forms along with fashion and glamour and have added literature, music, Bollywood in the mix.”

Speaking about the difference in the format, Banerji explains, “Previously the other shows have been all about fashion but this time around we are bringing in different personalities from various field who will tell us what style means to them. So we want go beyond merely being a style platform.”

Indeed the lineup is as diverse as it can get, Boman Irani, Irrfan Khan, Wasim Akram, Chetan Bhagat are among the celebrities who will be sharing their views on the subject of style. “The onus is also the substance, more so than style.

Each individual in this format is a talented personality in their field who will not only talk about style but also about their journey, how they have grown over the years so to speak,” adds Banerji.

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