Rice Bucket Challenge Spreads Further

Published: 06th September 2014 06:10 AM  |   Last Updated: 06th September 2014 06:10 AM   |  A+A-


HYDERABAD: Bucket challenges of all kinds have been doing the rounds in the virtual space for a while now, where the Rice bucket challenge by Manju Latha Kalanidhi from the city has being the most relevant and impactful one.

This initiative was taken to the next level when film producer and director, Mahesh Bhatt joined hands with Manju Latha and the general manager of Taj Falaknuma Palace Girish Sehgal to distribute 500 buckets of vegetable biryani to underprivileged people in the city – starting with people taking shelter outside Basavatarakam Indo Cancer   This was conducted in association with Sapna Iktara Foundation.

Srinivasa, Garden Secretary at the Cancer Hospital was one of the beneficiaries. And he thinks that a challenge like this is for the better. 

“It is a common sight where people come and donate food everyday.  I am happy because I need not buy food from the hospital, which I cannot afford. Neither can I afford to go hungry,” he expressed with delight.

Sharing his thoughts on the initiative, Mahesh Bhatt said, “The Rice Bucket Challenge is a great way to inculcate empathy among the people towards others and nothing could have been better than holding this initiative on Teachers’ Day.”  Going by the regular norm of nominating another person to take this challenge forward, he named film maker Karan Johar. “I have started this in the city of Hyderabad. I request Karan Johar to do his bit there in Mumbai,” he said. 

The challenge has only just started and has a long way to go, according to Manju Latha. And she points  out how instrumental facebook has been in delivering the challenge. She also put forth other ways and means in which this challenge can benefit more people.

“People who have liked the page on Facebook, should also consider donating rice. Secondly, colleges can come forward where a large amount of rice can be collected. This should also be taken offline, as it will motivate people who are not on Facebook to come forward and donate,” she said. Around 200 portions of rice was distributed near KBR Park followed by Necklace Road.

The donation was part of CSR activity by the Tata Group and the Biryani distributed was cooked at the Taj Falaknuma.


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