HYDERABAD: Following her urge to constantly create, Monica Dogra, one half of the electro music duo Shaa’ir and Func and best known for hosting The Dewarists, follows up her acting (she debuted in Dhobi Ghat), singing and song writing career by turning designer. An American of Indian origin, she launched her high street fashion line, two weeks ago, exclusively available on Stylista.com.
“I have always been interested in style and I’m a proponent of local Indian talent. I am more interested in expression than fashion,” says dogra. And that is exactly what COO and fashion director Anjana Sharma wanted Dogra on-board for. “I have known Monica from my days at BlueFROG and I always thought her clothes spoke to me. Even if she wore designer garments, she had her own take on them,” Sharma enthuses. Called Monica Dogra for Stylista, the range is inspired from her personal style and mirrors the songwriter’s involvement with music, cinema and contemporary art. “I’ve come to this point in my career where I just have to be myself or else it just doesn’t work,” says the Mumbai-based artiste.
Defined by easy, wearable silhouettes and an indie festival vibe, the collection includes dresses in floral and ikat prints, acid washed skater skirts, kimono-style shrugs, tank tops, tie-dye trousers, crop tops and kaftans. The quirk factor draws attention with the ikat prints and Jaipur florals juxtaposed with grungy denims and stark dip-dyes. “They are wearable clothes that reflect my style. Grungy, bohemian, and a bit rock and roll,” Dogra explains. Travel, ‘‘beautiful people I’ve met along the way, music festivals, and vintage treasure hunts’’ are her inspiration.
Priced at `1,950 onwards.