A Platform for Creative Newbies

Published: 07th July 2015 04:25 AM  |   Last Updated: 07th July 2015 04:25 AM   |  A+A-


Freecultr is a recently established lifestyle brand offering premium casuals for men including apparel, footwear and accessories. They have now come up with a new digital crowdsourcing platform called Freecultr Express.

This platform allows anyone to create and sell customised products through their very own personalized tee-store featuring original digital content with a strong visual appeal.

Sandeep Singh, co-founder and CEO of Freecultr says, “People with absolutely no experience or resources are already making thousands every month selling t-shirts through Freecultr Express.”

NEW.JPGIn a short span of time, they already have several organisations including NGOs on board who want to raise funds or spread awareness by tapping into an interested customer base. Some names that are already on board are Smirnoff, The Beer Cafe, Naggaro, Naz Foundation and Yash Raj Films with many more in pipeline. The platform has already enabled more than 1,45,00 individual designers to promote 55,000 designs through their personalized teestores invariably making this the largest collection of crowd sourced tshirts to shop from.

They have already raised $13 million in total from venture capitalists. Excerpts from a chat with Sandeep Singh:

Conception of Freecultr Express

Having been a premium lifestyle brand predominantly selling through online channels, we’ve always felt the glaring need for a mechanism that could allow brands like us and many other upcoming ventures to focus only on their core and design and not worry about the day-to-day operational hassles of running an online business i.e. supply chain, shipping and delivery, customer care, technology etc. Freecultr Express really started as a small in-house project. After a few internal test runs and successfully running the pilot version for over four months, we knew we were onto something. That’s when we jumped right into it.

Collaboration with NGOs

We recently got together with Lakshyam, an NGO working for the welfare of under privileged women and children. All monies raised through the platform will be used to provide better care to them. WWF will be launching its tee store at the end of the month. NGOs are receptive to the idea as it helps them to engage with their target audience and raise funds in a transparent manner. To top it all, they don’t have to invest anything and can even use Freecultr Express to launch their own merchandise.

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