HYDERABAD: Giving a holistic twist to exercise Evolve Fitness Studio now retails eco-friendly yoga mats, workout clothes and even underwear. “We want to show that yoga isn’t limited to exercise and that it influences an organic way of life. That’s why we’ve introduced these products in the city,” explains Dhananjai Golla, the owner.
One of the brands he stocks is Juru Yoga. It has been created by 34-year-old entrepreneurs Puja Borker and Toral Walsh, who spent two years developing the natural rubber and cotton mats to promote “an organic, yogic lifestyle.” Besides, “anyone who does yoga knows that plastic mats start flaking after prolonged use,” says Borker, a freelance yoga teacher. Made from vegetable dyes, with Bengal-sourced natural rubber on one side for standing asanas, and cotton from Maharashtra on the other for seated stretches, the mats are washable and don’t soak up sweat. With plans of going completely organic, she says, “We’re trying to drive home the concept of a yoga lifestyle. So with the sale of every 20 mats, Plant A Tree India NGO in Rishikesh will do as its name suggests!” For bulk orders, they customise, too.