STOCK MARKET BSE NSE

Mat Upgrade

Yoga merchandise gets a green update with cotton mats and bamboo clothing

Published: 10th July 2015 05:31 AM  |   Last Updated: 10th July 2015 05:31 AM   |  A+A-

mat

HYDERABAD: Giving a holistic twist to exercise Evolve Fitness Studio now retails eco-friendly yoga mats, workout clothes and even underwear. “We want to show that yoga isn’t limited to exercise and that it influences an organic way of life. That’s why we’ve introduced these products in the city,” explains Dhananjai Golla, the owner.

One of the brands he stocks is Juru Yoga. It has been created by 34-year-old entrepreneurs Puja Borker and Toral Walsh, who spent two years developing the natural rubber and cotton mats to promote “an organic, yogic lifestyle.” Besides, “anyone who does yoga knows that plastic mats start flaking after prolonged use,” says Borker, a freelance yoga teacher.  Made from vegetable dyes, with Bengal-sourced natural rubber on one side for standing asanas, and cotton from Maharashtra on the other for seated stretches, the mats are washable and don’t soak up sweat. With plans of going completely organic, she says, “We’re trying to drive home the concept of a yoga lifestyle. So with the sale of every 20 mats, Plant A Tree India NGO in Rishikesh will do as its name suggests!” For bulk orders, they customise, too.

Stay up to date on all the latest Hyderabad news with The New Indian Express App. Download now

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp