With passion for arts Vishal Singhal and his wife wife Preeti Singhal started ArtZolo.com in 2014. Their mission was to create a robust online platform for art discovery and curation in India.
Even though there are plenty of online art galleries, Vishal says, “The competition is intense – online or offline. The fact that there are more online galleries coming up, it is a good sign that people believe there is a market in this space. But there are enough challenges one has to deal with. Having a good portfolio and credible artists takes a lot of effort and energy.”
Artzolo allows emerging and established artists to exhibit, promote, and sell their works directly to art aficionados who value ideas, quality, craftsmanship and originality thus making art more accessible and art market more transparent.
“Art revolution has always been subdued or has been limited in consumption by a certain group of audience. With more awareness and the making the discovery process of artworks in every range easy, it is becoming easier for people to consume art as per their liking,” says the MBA graduate from University of Toronto.
There are a few artists like Suruchi Jhamkar, Bhaskar Rao, Razeshwarr NP, who have already archived their works.
This art platform connects art buyers directly with talented artists, allowing them to acquire affordable and unique art pieces while supporting the artist.
In today’s art world, is it necessary for a successful artist be constantly creating content online? He says, “It depends on the artist and the persona of the artists. There is no right or wrong reason for creating online content. Some artists prefer to just churn good art pieces, whereas others wish to market. But it is a good platform as it helps release information about the content along with artworks to help create more awareness.”
Unique challenges
Clarity and details are very important for an artist to communicate with the audience. “Ensuring that they read terms and conditions and licensing agreements are other important aspects they need to keep in mind while sharing their work with three party players. They should ensure that they read and inquire about legal aspects periodically with their alliance,” he warns.
Art-world promotion
Social media has become an important channel in creating awareness.ArtZolo showcases artists from across the globe. With the exponential reach possible through social media, it has become imperative to use it as a medium. “We strongly believe that the internet will dominate art sales in the future. With more awareness and education, we are headed for more that in times to come,” says the optimistic Vishal.
Host of art reproductions and prints ArtZolo crafts along with a plethora of choices for home decoration.