HYDERABAD: IN 2012 when Nitesh and Shreyans Lodha launched RCL Enterprises in Chennai, they had one thing in mind – to make authentic snacks and sweets available across the country. So with the aim of getting their 300-odd products to people beyond just Chennai, the brothers launched a website called Food Avatar in April. Stocking all the products from the parent company, the website has an impressive layout and helps you find what you want with ease.
From nuts, dried fruits, and baked items like cookies and puffs, it also delivers other goodies like chikkis and chocolates in over 20 flavours. They also offer 10 kinds of spices, including white pepper and mace.
Staying true to its name, Food Avatar offers even basic snacks in different avatars like pudhina sev and paan flavoured raisins. “Eighty per cent of our products are manufactured by RCL while the remaining are sourced from places like Maharashtra, Gujarat and Rajasthan,” says Nitesh, adding that each product is handpicked, tasted and reviewed by them. “All our products are pure vegetarian and free from artificial flavours, egg and yeast,” he continues, adding that the shelf life varies from a month to a year. After their first order in May, they now get about 50 orders a day with dry fruit biscuits, badam bites, kesar kaju sticks, dry apricots, guava candies, and khakras selling like hot cakes.
Not the norm
Do order their unusual stone chocolates, which are elaborately coloured and glossed to resemble real stones. Or opt for the mango katli from Nagpur, jamun chips from Andhra Pradesh, malai chikki and strawberry raisins from Maharashtra. We also like the fusion tomato soya sticks and oregano cheese papdi. Minimum order Rs 2,000.