STOCK MARKET BSE NSE

Campaigns Break Stereotypes

Many internet movements are now taking on regimented ideas of perfection and beauty to show that real is beautiful and empowering. And the resistance is spreading in India too

Published: 18th May 2015 06:04 AM  |   Last Updated: 18th May 2015 06:04 AM   |  A+A-

HYDERABAD: Body shaming is officially being shamed now. From men breaking away from the sculpted stereotypes peddled in ads to show off their  ‘dad bods’  to  model Chrissy Teigen tweeting an image of her stretch marks and inspiring hundreds of women to post images of their post-pregnancy bodies. To ‘mom bods’  with their saggy bellies and ‘’tiger stripes,’  trending with pride,  the invisible millions who have been discouraged and demoralised by impossible standards of perfection are striking back to show the world that the real and the imperfect can be beautiful too.

As advertising companies and fashion magazines negotiate the difficult space between trying to be sensitive to the changing  perceptions about beauty and what constitutes it, and selling the aspirational idea of perfection, there are parents who nip trouble where it first rears its head. In the toys sold to little girls and boys.

Sonia Singh, a mother from Tasmania in Australia, uses a ‘’make under’’ technique to normalise the glossy fashion conscious dolls sold to little girls by companies. She uses nail polish remover and eucalyptus oil to clean the dolls’ faces and remove heavy lipstick tints, adult eye shadows and even their eyes. She then puts in place childish innocence that needs no glamour. Her dolls are an Internet sensation because they remind so many of us of how easily we buy into mass marketed and oversexualised body imagery and even subject our children to its tyranny. 

Perspective.PNG

Another idea that is sweeping the Internet is the  “Strong Is The New Pretty” photo series that questions the notion that young girls and women must look a certain away to be accepted. The photographer behind it is Kate T Parker, a former college athlete and marathon runner who has nailed the Ironman Triathlon.

The photo series shows her two daughters in unselfconcious play sessions enjoying races, rollerblading and more and the pictures resonate with power and the enjoyment of purpose. These girl do not preen to appease a certain approving gaze.  They are themselves and that is a big statement to make in a world cluttered with stereotypes for women.

Kate wrote in her blog, “My girls know that who they are is just perfect. Being themselves is enough for us. And ultimately, for them, too… that’s the goal, at least.They don’t need to have their hair done, clothes matching, or even be clean to be loved or accepted.”

More and more women are beginning to assert themselves to break out of the moulds imposed on them and recently, a new item informed that actor Barkha Madan, remembered for her role in Ram Gopal Varma’s Bhoot, has become a Buddhist nun.

This may not be the path for everyone but she is one of the many who are finally thinking outside the roles designated for them and to play the parts they want to. Unapologetically and without fear.

Stay up to date on all the latest Hyderabad news with The New Indian Express App. Download now

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp