An ode to Indianness

Published: 17th October 2015 03:40 AM  |   Last Updated: 18th October 2015 03:45 AM   |  A+A-

From a Facebook blog in March 2010 Mad(e) In India to day has become an India-story lifestyle accessories destination by bring together the spirit, color, ancient, nouveau and mystical identity of India and its people. And  this became the reason for the brand to become a rage. The products are not just vivid, they also incorporate the element of fun and storytelling.

Ranging from serving tray inspired by ‘cutting chai’, shot glasses inspired by the Madhubani art of Bihar, wall clock inspired by a charkha, cushion covers by colorful Garba dance, or mobile covers and visiting card holders with sacred symbols of various religions, the brand offers a wide range of products, more than 30 plus segments/product lines at any point of time. Here are a few of the latest Mad(e) In India products that have caught our fancy.

Kite-themed wall clocks

Indiannes.JPGA motif of freedom the designs and colours of these clocks are inspired by kites. It has a significant presence in Hindu culture and thousands of ‘patang’ are flown every year on festivals such as Makar Sankranti. Price: Rs 1,190

Kutte Kamine-themed beer mug

Indiannes1.JPGInspired by the He-Man of Bollywood, Dharamendra’s famous dialogue (‘Kutte kamine mai tera khoon pee jaunga’) from the movie “Sholey”, this mug is a great way to multiply fun when you are sipping beer with your friends and family. Price: Rs 650

Peacock key holders:

Our national bird and India’s pride, a large magnificent bird, truly majestic, symbolizing grace, beauty and joy, this key holder will surely add a touch of royalty.

 Price: Rs 450

‘Abe Bas Kar’ shot glasses (set of 2):

These shot galsses are inspired by the famous BEST buses of Mumbai. A nice pun on the word ‘bas’ in Hindi replaced by the bus. Price: Rs 450


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