Rock of All Ages

Pankaj and Gulan Chetan enter the e-tailer race and tap into India’s thirst for affordable jewellery

Published: 26th October 2015 05:35 AM  |   Last Updated: 26th October 2015 05:35 AM   |  A+A-

Third generation jeweller Pankaj Chetan has just joined the e-tailer race with ilovediamonds.com. Launched last month, with its registered office in Chennai and flagship store in Bengaluru, it hopes to appeal to ‘‘the modern Indian woman who may or may not be married, is net-savvy and is a first-time diamond jewellery buyer.’’

Rock.JPGWith about 1,500 designs-including necklaces, earrings, rings and bracelets-Pankaj is most excited about their jhumka collection. “Our store in the city, Khwaaish, is renowned for its diamond jewellery,” he explains, “We have diversified from the heavy, traditional jhumkas and created miniatures with a comtemporary feel. If a good quality jhumka from a reputed jeweller starts at Rs.2,50,000, ilovediamonds will have a range for contemporary styles.”

The brand has three brick-and-mortar stores in Bengaluru and Coimbatore, besides Chennai (Teynampet), where customers can examine and buy jewellery. Pankaj, an internationally-certified gemologist, and his wife Gulan’s portal feature lightweight versions of traditional jewellery. The ‘satin finish’, and gemstones like mozambique rubies and tanzanite from Australia and Tanzania add to the glamour of the otherwise ruby-and-emerald dominated Indian jewellery. Plus, if the purchaser is not satisfied, there is a return policy within 30 days of purchase.

Rs.4,100 onwards. Details: ilovediamonds.com

Rock1.JPG Rock2.JPG

Stay up to date on all the latest Hyderabad news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp