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Rejuvenating Your Brands

Google’s new logo has been the talk of the town since it was unveiled on Tuesday. sadaf Aman gives a runs through of the biggest logo redesigns of 2015

Published: 03rd September 2015 04:28 AM  |   Last Updated: 03rd September 2015 04:28 AM   |  A+A-

By the time your read this, everyone who knows anything about the blue-red-yellow-green letters that read out as GOOGLE, would have seen the doodle in which a palm erases the tech giant’s logo and replaces it with a new one with chalk.

brand.JPGThe new logo has replaced the extra curves and detailing of the serif font – that was being used for the last 16 years – with sans serif typeface. As expected, the makeover has sent the tech world and social media into tizzy. While Google wanted to retain its “googley” image while revamping its logo to give it a “simple, uncluttered, colourful, friendly” look, the attempt has received mixed response – some twitterati have been very disturbed about the crooked ‘e’. Apart from Google,  here are the other big and impactful logo redesigns of this year.

Facebook

brand1.JPGLaunched as Thefacebook in 2004 , the social media platform gave a makeover to its logo for the first time this July. The ‘a’ and ‘b’ were slightly tweaked, some letters widened but the iconic ‘f’ was left untouched.

Flipkart

brand2.JPGThe country’s first e-commerce site’s also gave a makeover to its identity via its logo. Aimed at revealing its playfulness and speed, e-shopping website did away with the cart in its logo and added a shopping bag. This move was also seen as a move to reflects its aggressive focus on its mobile app.

Electrolux

brand3.JPG

The home appliance giant which has been in the market since 1999 also unveiled a new logo earlier this year in January. The brand uses it own unique font changed its colour from black to blue. The marketing team was quoted saying that the logo need a revamp as it had started to look somewhat tired. And we agree – the new logo does have a refreshing appeal.

Lenovo

The tech company unveiled its new and ‘more personal’ logo in May. The Italicised font in blue was replaced with background in different colours like red, pink, orange, grey, green and black. Though critics did flay the move calling the new logo bland, for many like me ‘lenovo’  was now ‘Lenovo’.

Quora

brand4.JPGThe popular question and answer site also redesigned it logo although the changes were very subtle. The letters were flattened a little and were given some breathing space. While the red colour was retained the ‘Q’ was changed  the tumoilous relationship between ‘r’ and ‘a’ were also rectified.

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