HYDERABAD: Internet brand Lycos Ltd and Apollo International Ltd on Wednesday signed an agreement to launch a new e-commerce joint venture.
The proposed joint venture, to be known as Apollo Lycos Netcommerce, will provide end-to-end solutions to global brands in deploying custom e-commerce platforms targeting Indian consumers.
Under the partnership, Lycos has brought its global expertise in digital media, technology and marketing in setting up online presence for large brands globally, while Apollo contributed its expertise in logistics, inventory management and reverse logistics, it said.
Apollo Lycos Netcommerce would design, develop and ‘fulfil’ e-commerce, for brands online.
“It will enable and ensure a full-cycle fulfillment; right from setup, promoting their brands online, digital marketing of their products and services, driving engagement and sign ups, fulfilling orders, ensuring data security and consumer privacy, inventory tracking and management, order delivery and reverse logistics,” the statement said.
“The plan is to bring a unique digital shopping experience to Indian consumers, where they can interact directly with global brands they love,” said Raaja Kanwar, vice-chairman and managing director of Apollo International.
“We are aiming at providing an innovative service for big brands to enter India seamlessly,” said Suresh Reddy, chairman & CEO of Lycos.