OLED TVs: The Next Generation TV

After LCD (Liquid Crystal Display) and Plasma televisions, one can now have an ultra modern viewing experience with LG’s OLED TV.

Published: 04th January 2013 09:03 AM  |   Last Updated: 04th January 2013 09:03 AM   |  A+A-


After LCD (Liquid Crystal Display) and Plasma televisions, one can now have an ultra modern viewing experience with LG’s OLED TV. The South Korean electronics company on Monday became the first manufacturer to make a 55-inch flat screen television with an OLED screen. OLED - which means organic light-emitting diode - is more energy efficient than the televisions that are available in the market now. The company has begun to take pre-orders in Korea. 

The company has disclosed few details about the 55-inch Model 55EM9700. The OLED TVs are 4 mm thick and weigh less than 22 lbs, use WRGB technology, LG’s Color Refiner technology and the company’s four-color pixel system. Added to all these features, the TV also offers infinite contrast.

The OLED screens are heralded as the successor to the LCDs. This technology will also allow for the display of darker and deeper blacks, and can be made thinner.

Smaller OLED screens are already in use in some smartphones but larger OLED screens have proven difficult to manufacture due to cost and reliability. But LG has out smarted the existing technology by bringing out 55EM9700.

Many also predict that OLED screens will allow for the development of a new generation of ‘bendy’ gadgets.

Perhaps a hint is available from LG’s reference to last year’s Consumer Electronics Show, at which it unveiled another 55-inch OLED TV, the 55EM960V. Rumors on the Web say that the earlier model was made over slightly and is now being announced as the 55EM9700.

The model demonstrated at CES 2012 used Kodak’s RGBW (red, green, blue, white) technology, which includes ‘white’ or transparent filter elements that allow the photodiode to respond to all colors of light, and detect, rather than absorb, light.

The 1080p (1920 x 1080 pixels) OLED television will sell for $10,300 (approximately above five lakh). Analysts  said the technology was unlikely to become more affordable until at least 2015.

Global sales of OLED televisions are expected to grow to 1.7 million by 2014, according to research firm DisplaySearch. It’s also likely that LG is using active-matrix organic light-emitting diode (AMOLED) technology in its screens. AMOLED screens are used in mobile phones, media players and digital cameras because they provide higher refresh rates than passive-matrix OLED technology.

However the company claims that OLED will lead in a new era of home entertainment and make for a transformational moment in that area.


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