Malapadakkam.com now enters national domain

Two years ago, a few techies in th state had a brainwave to supply crackers at the doorsteps to orders placed online.The venture has reached Delhi

It all started as an earnest attempt to make the busy bees not lose the sheen of Deepavali festivities, two years ago. That’s how, a set of techies in Thiruvananthapuram had a brainwave to launch malapadakkam.com, supplying free delivery of crackers to the doorsteps to orders placed online. This time around, the small venture of the state capital has reached the national level, with the launch of a similar site - aloobomb.com - in Delhi by the team behind malapadakkam, Waybeo Technology Solutions in Technopark.

 “We want to make our venture reach everywhere in India, and as a beginning, this time, we leaped into Delhi. If ‘malapadakkam’ is a striking name regarding crackers in the state, a popular term is ‘aloobomb’ in Delhi. We have in the pipeline, launch of suitable services for all major festivals,” said Anand Gopan of Waybeo

Technology Solutions Private Limited. The sales platform and website creation are out of the idea of Waybeo. Anyway, the techies-led cracker business is seeing a rise in the capital city, as the online cracker sellers ‘padakku kada’ by the techies in Technopark has already come to the scene and is in its second year, targeting 500 costumers this season. “In an hour’s time, we respond to the customers and fix a comfortable time for delivery after discussing it with them.

We have classified the crackers based on their nature,while arranging special boxes,” said Aswin A, software engineer with a Technopark-based company.

 In 2011, ‘malapadakkam’, while introducing the first-of-its kind service to the people, had run on ‘BounzD’, the inbound business calling platform developed by Waybeo. In the following year, it had on offer sweets for Deepavali. This year, it has joined hands

with Epoch Markers and Event Designers, which will take up a lion’s share of the distribution part. “The experience from previous years made us strengthen the distribution system as the eleventh-hour rush is always high. Our customers feel the special boxes of crackers we offer are a big relief as they do not have to spend time choosing between the wide variety of crackers available,” said Nithin S R of Waybeo. In the third edition, in Thiruvananthapuram, the group of techies is also offering the item that created its identity, the resounding ‘malapadakkam’ itself.

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