Seminar focuses on making ayurvedic products affordable

Published: 23rd September 2013 11:23 AM  |   Last Updated: 23rd September 2013 11:23 AM   |  A+A-


A seminar on ‘Business potential of ayurveda in domestic and international markets’, organised by the Ayurveda Drug Manufactures Association (ADMA), was inaugurated by Balaprasad, Joint Secretary, Department of Ayush, here on Sunday.

Appreciating the efforts of the ADMA, Balaprasad stressed that the players in ayurveda industry should work towards growing big by ensuring quality and adopt innovative marketing techniques to ensure the availability of ayurvedic products in the country as well as abroad at affordable prices. Hibi Eden MLA was the chief guest.

The function was attended by representatives of the ayurveda industry, government, regulatory officials and subject experts. The seminar had two plenary sessions, leading to presentations and discussions on topics like evolving regulations, licensing in different companies, good manufacturing practices, product validations and new business models.

The state chapter of ADMA was also launched.

The seminar witnessed the active participation of ADMA officials P M Varier, Chandrakanth Bhanusali, Ranjit Puranik, Anilkumar and S Sajikumar.

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