The Kerala State Industrial Development Corporation (KSIDC) will organise a two-day International Business Meet (IBM) on Ayurveda to bring key stake-holders from the industry to evolve a road map for harnessing the global opportunities in this sector here on February 20 and 21.
Around 4,000 delegates from 22 countries including ministers, top officials and CEOs will attend the meet. The meet is being organised as part of the Global Ayurveda Festival-2014.
Given the increasing acceptance of alternative medicine all over the world, the KSIDC will present Ayurveda as the healthcare industry of the future at the meet, said KSIDC managing director Aruna Sundararajan. Ayurveda’s success in the treatment and management of life-style and chronic diseases is well-known.
“We see IBM as a platform to showcase this strength of Ayurveda before the business and entrepreneurial community and take Ayurveda to the global level,” she said.
Ayurveda is one of the engines of Kerala’s economic growth and the KSIDC will come up with a comprehensive plan to promote the sector after receiving inputs from the IBM. Apart from products and services, Ayurveda will offer investment opportunities in research and development, she said.
At present, the Indian Ayurveda industry is worth ` 10,000 crore of which Kerala’s contribution is about `1,000 crore.