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CII Annual Day, Brand Summit on March 4

The annual day celebrations of Confederation of Indian Industry (CII), Kerala, will be held at Hotel Dream Cochin on March 4. As part of the annual day, CII will organise the third edition of Brand Summit.

Published: 20th February 2014 08:22 AM  |   Last Updated: 20th February 2014 08:22 AM   |  A+A-

The annual day celebrations of Confederation of Indian Industry (CII), Kerala, will be held at Hotel Dream Cochin on March 4. As part of the annual day, CII will organise the third edition of Brand Summit.

The theme of this year’s Brand Summit is ‘building brands in the age of transparency.’

Through this initiative, CII is supporting Kerala-based organisations to acquire

knowledge of building brands. Brand Summit-2014 will analyse the radical changes that have taken place in the brand environment and consumers’ mind in this increasingly integrated global market place.

Industry experts will discuss successful national and international brand management initiatives and illustrate their practical applications at the one-day summit.

Plenary sessions of the summit will focus on topics including brand management in the changing consumer and business landscape, integration of brand and business strategy to go global, and enhancing consumer connect by leveraging brands through digital media.

Key speakers of the summit include B Santhanam, chairman, CII Southern Region and founder managing director, Saint Gobain Glass India Ltd; Prathap Prabhasuthan, chief executive officer, Bang In The Middle; P C Balasubramanian,  executive director and president,  Matrix Business Services India Pvt Ltd; V A Shrikumar Menon, managing director, Push Integrated Communications; Joe A Scaria, journalist, speaker and trainer, Confederation of Indian Industry; P Ramakrishnan,  deputy managing director, Sobha Developers Ltd; P K Mohankumar, managing director and chief executive officer, Roots Corporation Limited; Manish Saksena, co-founder and president, LimeRoad.com; M S A Kumar, managing director, AVT Natural Products Ltd; Shyam Srinivasan, managing director and CEO, The Federal Bank Ltd, and C J George, managing director, Geojit BNP Paribas Financial Services Ltd. To participate , contact CII office to register, at 0484 4012300 or cii.kerala@cii.in.

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