Government-to-government (G2G) promotional initiatives are the need of the hour to market Ayurveda and its techniques on a global level, said Home Minister Ramesh Chennithala.
Inaugurating the KSIDC-backed International Business Meet on Ayurveda at the ongoing Global Ayurveda Festival (GAF) 2014, here, he said it has become imperative to dwell upon and deliberate the opportunities that will help launch Ayurveda as an industry to a much-wider global platform.
The two-day meet aims at bringing key stake- holders from the industry to evolve a road map for harnessing the global opportunities in this sector.
Pointing out that the initiative should be spearheaded by the Union Government and the states concerned, the Home Minister added that the dialogues need to be triggered by the government in this regard with the administrations of other nations.
“Marketing is indeed the most important part when we think of taking Ayurveda to a much wider arena. Hassles are many, but these impediments have to be removed with intervention from the government’s side,” he said. He also urged to promote R&D in Ayurveda.