The eighth edition of Kerala Travel Mart (KTM), a biennial event that showcases features of Kerala Tourism, jointly organised by the Department of Tourism and Kerala Travel Mart Society, will be held from September 18 to 20 at Samudrika convention centre, Willingdon Island.
Speaking at a press conference in Kochi, Tourism Minister A P Anil Kumar said the event would highlight innovative tourism products such as village life experience and culture tours.
“We will reach out to buyers from new markets like Australia,, Brazil, Chile, Czech Republic, Denmark, Finland, Japan, South Africa, Sweden and USA,” the Minister said.
“These emerging segments are being viewed very seriously by tourist destinations and KTM intends to increase Kerala’s market share to an additional `5,000 crore. Only 10 per cent of the national inbound tourist traffic reaches Kerala and the KTM has set a target of 15 per cent arrivals from new and emerging markets,” he said. ENS