Fashion of the Year

While dazzling blue is the colour voted by leading fashion magazines like Vogue and Pantone Colour Institute as the colour of 2014, soft pastels blended with brights will also stand this year

Published: 15th January 2014 09:30 AM  |   Last Updated: 15th January 2014 09:30 AM   |  A+A-


Flamboyant neon colours, full sleeves, floral prints, cross body bags and macho handle bar moustache ruled the roost last year. Some of these trends may linger while others will go out of vogue, say fashion gurus.

While dazzling blue is the colour voted by leading fashion magazines like Vogue and Pantone Colour Institute as the colour of 2014, soft pastels blended with brights will also stand out in 2014.

Vibrant shades of yellow are also predicted to set the fashion scene ablaze this season.

Though initially Kochiites were reluctant to accept flashy neon colours, it was raging in 2013. 

 Poornima Indrajith of ‘Pranaah’, offers to look into the pros and cons of neon trends. “Neon colour tones might appear too loud for warm-toned Indian skin especially when they are in loud moods.” The good thing is that it instantly lifts the look of an ensemble. The bad thing being that people often overdose on neon and that can be quite blinding! “This eye popping trend is all set to continue this year. A fashion tip for optimal use of this trend would be to restrict it to accessories,” says Shalini of ‘Mantra’ studio.

A touch of these colours on a watch or shoe strap, hair clips, sleek neck pieces, bags or even sunglasses will work perfectly to add a quirky twist to a plain outfit.

The most notable aspect is the revival of fashion of 70’s and 80’s. Even in the genre of make-up artistry, we have started emulating the past, which is reflected in bold red lips and dark kohl-rimmed eyes. 

Saritha Jayasurya of ‘Deja Vu’ at Panampilly Nagar says, “Fashion is a cycle. Patterns and  cuts repeat at intervals.”

Palazzo pants, long women’s trousers cut with extremely wide legs are seen to be opted by the savvy teenage population across the globe and is making its appearances in Kochi as well.

“Palazzo pants are a trending Indo-Western statement.” says Poornima.

“The floral trend is a part of ‘the return to the feminine look’ brigade. Stripes and checks will be around but I don’t think they will have much of an impact in the local fashion circuit,” says Shalini.

Long skirts are making a strong comeback, in which Indo­western combinations are making a rave. One can find prints that echo long forgotten tales like Mughal and mythological legends on them.

 “Ankle grazing, voluminous skirts will be trend to look out for. It is part of a bid to bring back the feminine look after a year of toying with androgyny. Maxi skirts with pleats, tiers and bias cuts will be around.,” observes Shalini.

In party wear, the trending element this year would be ‘chudi’ sleeves, which is again a revival of fashion. Not to mention anarkalis and masakalis with occasional change in patterns. “Party wear will be dominated by long dresses. Colours of black and bone are likely to dominate. Collars will be super hot with minimalistic jewellery culture. Structured looks are going to be in. Saris with simple borders will continue to be in vogue in 2014,” says designer Hari Anand.

“Unique minimalistic and statement jewellery will continue to dominate the scene,” says Sherin Basheer of Tamanna boutique.

“Ear cuffs and mini rings are attaining a unique statement status. Less is more this season.” says Poornima.

“Boutique culture is creating waves in Kochi. Everyone, especially the young, strives to stand out from the crowd. Boutiques help in creating an identity.” says Saritha.

But Shalini says, the arrival of big brands via malls also boosts the fashion scenario in Kerala. “All the major ethnic wear national brands have arrived here. Customers are aware of even the minor nuances and changes in trends. It is beginning to look like ‘boutique is out, brand is in’.”

Film inspired fashion notions, including the ‘lungi sari’ from Chennai Express or the Dabka and mirror work cholis sported by Deepika Padukone in Ram Leela have acquired popularity through film promotions but failed to find its own space among the masses. “Social networking acts as a catalyst to movie influences. The faster a movie absorbs a global trend, the earlier local fashion enthusiasts imbibe them.” observes Poornima.

While Hari Anand says,  “The concept behind fashion is very simple. One must be inspired by the wisdom behind the choice of a garment, and not by the garment alone. The reason behind the choice is an individual’s signature.”

In men’s fashion handle bar mustache, beard, goatees and sideburns will continue to top the list along with the general favourites of ‘messy’ and  ‘geeky’ looks.

In apparels, printed suits are creating quite a ripple in the international scene and is expected to creep in to Kochi too. Tie and dye prints are the next new thing in men’s shirts and tees.

 Cowboy boots and neon trainers are finding their place among the fashionable set, floral prints are popping up all over, and the messenger bag is getting chic. Hairstyles have been tweaked here and there but overall, classic cuts have been in fashion for a while now. Curly and messy hair has replaced spiked and gelled hair totally.


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