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A Startup to Fund Films Pick up Perks

Published: 09th April 2015 06:05 AM  |   Last Updated: 09th April 2015 06:05 AM   |  A+A-

KOCHI: Yearning for that bit of showbuzz celebhood and profits that may come your way when you play the film producer? A Kerala startup which tested out the state’s first equity crowdfunding model of film production, with the soon-to-be-released ‘Lailaa O Lailaa’, is hoping to change the way movies are financed in the state.

FineCut Entertainments Pvt Ltd, launched by three entrepreneurs with banking background -- Santhosh Kottayi, Bijou Antony and Preeta Nair -- raised part of the money for the ‘Lailaa...’ project as equity investments, for which returns would be paid as dividend.

Though there have been instances where movies have been made from public contribution, the concept of equity crowdfunding, is being tested in the state for the first time, promoters said.

Bijou Antony told ‘Express’ that there were around 30 investors when they started off. The number later grew to 105. Unlike traditional crowdfunding, where funds are raised through an online pitch in a dedicated website, FineCut promoters roped in investors through word-of-mouth publicity and social media.

“Now there is an investment ceiling of `5 lakh per person. As per the plan, the dividend or profit could be shared after three years, depending upon the financial situation and future projects,” Bijou Antony said.

The film, directed by Joshiy with Mohanlal and Amala Paul in the lead, will be released by end of April.

“Lailaa O Lailaa is a showcase project. The second project is expected to start by October this year,” Bijou Antony said.

Preetha Nair said the concept was first presented to their global circle of friends, who have had successful professional careers. Majority of them were interested in the concept and this enabled them to complete the first project.

The startup has now plans to make movies across genres and in multiple languages including Tamil, Kannada and Hindi.



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