KOCHI: Association of Approved and Classified Hotels of Kerala (AACHK) has stated that the rosy picture of the Tourism industry, projected by a section of the press, is misleading. There is a general recession in the industry, whether it is because of the new liquor policy of the state, is a matter to be debated.
“It has been brought to the attention of major hotel groups that tour operators are avoiding Kerala and are opting for Rajasthan, Goa and nearby states or Sri Lanka. Even the domestic tourists and MICE operators are reluctant to enjoy what the state has been projecting as its USP. Most of the MICE tourism in Kerala is shifting to other states mainly because that they would like to conduct business during the day and unwind during the evening and finally conclude with a gala dinner,” said R Gopinathan, president, AACHK.
Tourism is the only industry, consuming least amount of land, low generation of pollution, power requirement etc and hence the only way in future for better forex, revenue generation, higher employment opportunities for Kerala, the association said.