Digital Campaign Launched

Published: 11th May 2015 06:03 AM  |   Last Updated: 11th May 2015 06:03 AM   |  A+A-

KOCHI:Yet another Mother’s Day is being celebrated on Sunday and Kids fashion brand, Little Kangaroos launched a digital campaign ‘MotherbyChoice’, an initiative highlighting the challenges that mothers of differently abled children face every day with dedication, grit and determination.

Supporting the noble cause, a film created by LCmediaHouse features three mothers and salutes them for bringing up children with mental or physical disabilities. The video has gone viral and garnered over seven lakh views within four days of its launch on YouTube and facebook. The initiative has motivated many people and influenced many NGOs, who are approaching ‘Little Kangaroos’ to work with them and help these mothers.

“Whenever we think of Mother’s Day, we imagine happy faces of mothers and babies. But on the other side, there are mothers who have special children whom we tend to ignore unless we are watching a rerun of Taare Zameen Par’ on television. So, we at ‘Little Kangaroos’ and LCmediaHouse decided to create a commercial- cum-documentary video wherein we not only salute the courage of these mothers but also reward them,” said Arun Lalwani, director, Little Kangaroos.


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