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Help children go to school

We Do Good, a Kochi-based start-up venture, has come up a campaign.‘Happy Schooling’ that aims to mobilise funds to help underprivileged students buy school materials

Published: 19th May 2016 05:04 AM  |   Last Updated: 19th May 2016 05:04 AM   |  A+A-

KOCHI: It’s that season of the year when most kids are pondering as to which  backpack they need this academic year. But, not all. For the many  less-privileged children, every new academic year poses a fresh set of challenge; meeting the expense that school materials would cost. And, We Do Good, a Kochi-based start-up decided to do something. The team behind ‘We Do Good’ have started a new campaign ‘Happy Schooling’ that aims to make sure every child gets his/her primary needs satisfied.

Happy Schooling

As part of the campaign, ‘We Do Good’ has identified over 2000 students from  various shelter homes, rural schools and other financially backward communities who are in dire need to meet the expenses for this school reopening.

“We expect to bring the needs of these children to companies and organisations which are willing to sponsor or help the children to continue their education this year,” says Saran Shivarajan, one of the core members of the ‘We Do Good’. He adds that the focus of ‘We Do Good’ is on team of students, organisations and family members rather than individuals.

“We also want to approach companies who are willing to include Happy Schooling in their Corporate Social Responsibility Scheme,” says Saran. As part of the campaign, We Do Good has identified 2,600 needy students from over 40 institutions all over Thiruvananthapuram and Kollam.

“We wanted to extend it but the cost incurred would be too huge for us to handle. As of now, we expect between Rs 1,300 and Rs 2,300 for each student. For a primary student it will come to around Rs 1,300 while for higher secondary students it will be above Rs 2,300,” says Saran.

Identifying  Beneficiaries 

‘We Do Good’ has identified the beneficiaries with the help of various organisations and NGOs including Thiruvananthapuram-based Helping Hands and Guardian of Angels. “We Do Good also creates the opportunity for the contributors to do and visit the organization on a pre-planned day and gift the materials to the children. It always helps getting to know them and spending some time with them,” says Saran.

The contributions has to reach ‘We Do Good’ before May 25. For details visit school.wedogood.in or contact Saran Sivarajan - 9447305275.



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