STOCK MARKET BSE NSE

What’s the good word to sell it good

Most startups are beginners with less or no on-ground idea of the market. Here are a few terms that you might want to be familar with when you enter the market. FMA: First Mover Advantage.

Published: 13th December 2017 09:56 PM  |   Last Updated: 14th December 2017 07:34 AM   |  A+A-

By Express News Service

KOCHI:  Most startups are beginners with less or no on-ground idea of the market. Here are a few terms that you might want to be familar with when you enter the market. FMA: First Mover Advantage. That’s what you are called if you are first to the market with a unique product or service. Make sure you brag about the same to investors.

 Leverage: Use something like technology, partnerships, or tie-ups etc. to your advantage
Market Penetration: The potential market and the rate at which you are targetting and bagging. 
Monetize: Making money off your product and the strategies you have made surrounding the same. 
Pivot: Change the approach of your company. Generally in terms of switching markets target groups or making major upgrades.



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp