KOCHI: India’s biggest tourism technology meet, International Conference on Tourism Technology (ICTT), will begin in Kochi on June 9. This is the second edition of the event, which focuses on the most pertinent aspects of building businesses on technology platforms.
This includes topics such as managing online reputations; using WhatsApp, Snapchat, Facebook, Instagram and other such tools for product marketing; writing content for websites and blogs; making payment gateway more efficient; and video marketing on Facebook Live and YouTube.
ICTT will be officially inaugurated by Tourism Minister Kadakampally Surendran at a function which will be held at Hotel Le Meridien in the presence of Hibi Eden MLA, Venu V, Principal Secretary, Department of Tourism, and Bala Kiran, Director, Department of Tourism.
“Earlier, the online platform was termed as a big threat to the tourism trade. However the inception of ICTT explored different ways to convert this threat into an opportunity. Around 500 delegates, including tour operators, hoteliers, resort owners, home stays, SEO (search engine optimisation) companies, software firms, social media marketing companies and bloggers, are expected to attend the conference,” said Association of Tourism Trade Organisation (ATTOi) president Anish Kumar P K.
Venu will launch the twitter campaign #Kerala #IndiaForBeginners on the sidelines of the event. “Tourists coming to India normally prefer to visit the ‘Golden Triangle (Delhi, Agra, Jaipur)’ as their first choice. The hashtag campaign aims to attract more domestic and international tourists to Kerala by showcasing the unique factors of the state,” Anish added.
Over 15 subject experts across the globe will offer their insights on 24 different topics related to online promotion of the business. Registrations are ongoing, with details available on www.icttindia.org and www.facebook.com/ictt2017 .