KOCHI: As part of their four-year B.Tech programme at Rajagiri College of Engineering, Louis Isaac and his friends decided to study the authenticity of surveys being conducted across the state. A case study of the percentage of blood donors revealed the data was not reliable.
“There were a lot of fake numbers in the survey generated data. This is a serious flaw especially when such data is being sourced to government organisations. It will affect progress and growth of a society,” said Louis, who is the brain behind True Code, a web-based platform which aids government and private organisations to procure reliable data through properly monitored surveys. Abhinav K R is the co-founder.
“We took up several case studies and the results for all were more or less the same.
This is when we thought of coming up with a web-based application which provides trustworthy data to municipal bodies, government organisations among others,” said Louis.
At the moment, True Code which was started two months ago, is conducting a survey for Uber, which is offering its service to customers in Kochi. “Uber officials believe there is still untapped customer base especially in the Infopark campus. They want us to conduct surveys to find out the right per cent of people who want to avail the company’s services,” he said.
How does the app work
Online questionnaires are put up through the all-Kerala app based network. Students have the opportunity to register on the app as part-time employees and use advanced technologies to collect data for the company. “For every questionnaire, they will be paid Rs 50,” said Louis.
So, how does the company ensure the surveys conducted by the volunteers are fool proof? “We have a system which monitors the pattern of our volunteers. Every movement as part of the survey (including the places they visited) will be monitored through the GPS system. If we find discrepancies in the surveys and also a change in the pattern, they will be eliminated immediately,” said Anand Sekhar, Chief Marketing Officer. Lincy Sebastian is the Chief People Officer for the firm and is responsible for coordinating the surveys. TrueCode is a startup incubated at Rajagiri Business Incubator in Kochi.