Call to take ayurveda forward

The central government has identified 12 ‘Champion Service Sectors’ and a kitty of Rs 5,000 crore was earmarked for these sectors to support initiatives in them, of which Ayurveda is one.

Published: 21st November 2018 11:31 PM  |   Last Updated: 22nd November 2018 02:21 AM   |  A+A-

By Express News Service

KOCHI: The central government has identified 12 ‘Champion Service Sectors’ and a kitty of Rs 5,000 crore was earmarked for these sectors to support initiatives in them, of which Ayurveda is one.Speaking at the Global Ayurveda Summit in Kochi on Wednesday, Sangeeta Saxena, director, Department of Commerce, Government of India said Kerala, as a leader in the ayurveda industry, should articulate the advantages, opportunities and challenges of the sector to establish India’s leadership position in the global market for ayurveda.

Kerala, with its significant lead in the national Ayurveda products and services sector, should take the lead in taking ayurveda to the next level. “India’s export basket is a ‘one-trick pony’ with services exports contributing the biggest share, and software exports alone contributing 45 per cent of the services exports. Out of the IT and ITeS exports, 90 per cent are targeted at the US, UK and Europe. There is a real need for diversification of the services exports basket,” she said.

She opined the idea of branding Indian ayurveda for the global market was a good idea and that the Department of Commerce would be happy to support the move if there was a concrete proposal from the industry.

Chairman of the CII Kerala State Council which is hosting the summit, Dr S Sajikumar said the services sector within the ayurveda industry, particularly areas like medical tourism, was doing well.Of the $4.4 billion Ayurveda market in India, Kerala accounts for $1.5 billion. Dr Sajikumar said ayurveda held good prospects for the future, considering that life expectancy was increasing in the country, and the numbers of those in the 30-75 age-group were swelling. “Many of them have lifestyle-related diseases and ayurveda offers ideal solutions for such ailments,” said Sajikumar.

Baby Mathew, president of the Kerala Travel Mart, said there were acceptance issues for ayurveda in different countries, and opined that visa restrictions prevented many ayurveda clients from visiting India. “A country like Sri Lanka is using better flight connectivity and a free visa regime to attract many more medical tourists,” said Mathew.

Stay up to date on all the latest Kochi news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp