Click to cater your celebration

The newly launched Celebees app strives to make every celebration memorable by helping users to choose home chefs to cater at their events

Published: 09th November 2019 06:27 AM  |   Last Updated: 09th November 2019 06:27 AM   |  A+A-

Sunitha Faizal and Faizal Khalid

By Express News Service

KOCHI:  Of the few joys life accords us, marking a special occasion with friends and family tops the list. But the thought of hosting a party and having to cook for a large gathering fills many of us with anxiety, especially when you want to stay away from the unhealthy and expensive option of ordering from restaurants. However, offering an alternative is Celebees, an app that allows people to choose from a range of home chefs to cater at their events. Launched in July by the city-based wife and husband duo, Faizal Khalid and Sunitha Faizal, Celebees is striving to make every celebration memorable.

The idea took shape two years ago when the couple identified a gap in homemade food catering services in the city. “My wife Sunitha and I were running an IT company at Inforpark. We had about 150 employees, the large team necessitated regular birthday parties and project success celebrations. The food for such occasions would be ordered from hotels which didn’t really prove to be a healthy option. That’s when my wife suggested that we launch a platform which would comprise a network of women home chefs catering to small and big events, house or office occasions,” says Faizal, CEO and founder of Celebees. 

The app offers an array of popular party dishes including cakes, a range of savoury snacks like samosas, cutlets and naadan preparations like pazhampori, unnakaya, idiyappam and pathiri. What’s more! Celebees also has a sizable directory of chefs who are adept at preparing a lip-smacking biryani. “Anyone who is about to host a gathering can log on to our app and select items from our expansive menu. Once a dish is selected, the app will take the user to the directory listing all the home chefs who have been handpicked by our team.

The user can choose which chef to place the order with after going through the pricing and reviews,” informs Faizal. The startup has currently outsourced delivery logistics to a third party. “We have capped the minimum order at Rs 600 which is a very nominal amount even from the perspective of a small celebration and we don’t charge for delivery from either the chef or the customer,” Faizal adds. 

The corpus of 480 chefs listed on the app were picked through a hunt held in July and the startup has been getting queries from home chefs across the city enthusiastic to make the cut. “We have a special jury that shortlists candidates after accessing the taste and quality of their food. Once shortlisted, the cooks have to go through a screen test and obtain a Fssai certification online, the company also gives accreditation to some chefs. The cost for each item is agreed upon mutually, although we recommend competitive pricing,” says Faizal. 

Currently self-funded, the app which has so far registered 1,000 downloads, has catered to more than 200 orders since launch and is set to add another 60 chefs to its directory. “We are averaging a monthly revenue of around `4 lakhs,” adds the 42-year-old CEO. Celebees is planning to expand its operation to Kozhikode in January and further to Chennai and Bengaluru in the second quarter of 2020.

Stay up to date on all the latest Kochi news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp