Jeevani-Sanjeevani markets go online in Kochi 

All the markets were mobilised following the social distancing guidelines issued by the state government. 

KOCHI: After the successful launch of the Jeevani-Sanjeevani markets which aim at bridging the gap between farmers and urban dwellers, the Directorate of Agriculture Development and Farmer’s Welfare is now planning to introduce online markets to facilitate consumers and farmers in the wake of the Covid-19 threat. The Google form was launched on Monday ahead of Vishu.

As part of the Jeevani-Sanjeevani - the first of its kind farmers’ retail outlets - the department with the help of NGO Swasthi Foundation has organised a slew of farmers markets in many parts of the city. More than 14 tonnes of vegetables produced by local farmers were sold in the five farmers markets organised to ensure the availability of organic vegetables and other local produce during the lockdown. 

All the markets were mobilised following the social distancing guidelines issued by the state government. 
State volunteer coordinator of Jeevani-Sanjeevani farmers market, Adarsh Prathap, said the aim of the initiative is to build a bond between local farmers and city dwellers. “We introduced a Google form from Monday in Thiruvananthapuram and Kochi so that the people can book the vegetables online,” said Adarsh, who is also a youth coordinator.

Related Stories

No stories found.

X
The New Indian Express
www.newindianexpress.com