Highlighting IFFK’s global status

In a well-knit theme presented in a simple way, the signature film of the 17th International Film Festival of Kerala (IFFK) communicates how important an element cinema is across the globe.

Published: 07th December 2012 09:18 AM  |   Last Updated: 07th December 2012 09:18 AM   |  A+A-


In a well-knit theme presented in a simple way, the  signature film of the 17th International Film Festival of Kerala (IFFK) communicates how important an element cinema is across the globe. The film intends to convey, in 34 seconds, how the festival presents a good number of hand-picked movies before the audience.

 “A viewer should grasp the theme quickly. Initially, we considered several like-themed concepts before finalising on this one. All those themes revolved around how to speak on the global status of the film festival,” says T P Surej, creative head of Amrita TV, who conceptualised the theme.

 The three-dimensional film has the festival logo of the dancing figurine emerging as an assemblage of various parts from a world map. The world where billions of people live would have a mix of elements like the good, bad, evil and divine. When the logo emerges, it highlights the importance of the film festival by giving a boost to the ability to discriminate between the good and the bad.

 As significant as the visual is the background score set by music composer Nandhu Kartha. The music, set with a Kerala flavour, according to its creator, is aimed at ‘universal acceptance.’ “While hearing the theme behind the visuals itself, I had formed this kind of a song in my mind,” says Nandhu.

 “When a melody is set, I wished to make it digestible to people from any part of the world. In the programmed piece of music, I have adopted the flavour of Indian, Arabic and African music,” he adds. The composer has also added a rhythmic vocal piece in between, supporting the music of ‘chenda.’

 Saneesh Karipal and Nidheesh prepared the story board. Joshith Melvin has given creative support. The animation is done in Maya - 3D.

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