It is for the first time that Aishwarya Dhanush is attending the International Film Festival of Kerala (IFFK). So to the question on how she looks at international film festivals, she simply expresses what she feels; that it provides young film-makers a learning experience and an exposure to different genres of cinema.
The director of the movie ‘3’, speaking at a press conference arranged on the sidelines of the 17th International Film Festival of Kerala (IFFK) in the city on Tuesday, also suggests that good commercial films may also be included in film festivals.
On finding a source to finance a movie, Aiswarya says, “whatever be the kind of film that is being made, the person who invests money has to have some confidence in it.” It is not that difficult to get producers for a movie if good directors are there, she adds.
Whereas, Ajita Suchitra Veera, director of the movie ‘The Ballad of Rustom’, being screened in the ‘Top-angle’ section of the IFFK, is of the opinion that it is still hard to market films that have an art value and commercial viability matters much.
Speaking about the IFFK, she comments that people with a knowledge on films comprise the viewers of the festival.
Both Aishwarya and Ajita are of the opinion that movies should not be categorised as art and commercial films.