Tourism Minister A P Anil Kumar flagged off the statewide roadshow campaign for the South Indian Bank Grand Kerala Shopping Festival (GKSF) here on Monday.
In the next 44 days, the road show will travel the entire length of Kerala, covering all 14 districts and reaching even far-flung towns and villages.
At each of its nearly 135 stopovers, the campaign will have entertainment programmes and activities to engage the public including conducting quiz and games which will offer instant prizes.
‘’Given the experience of the past five years, I’m confident that this GKSF season will also be a huge success. Our aim is to make the festival bigger and more participatory,’’ Anil Kumar said.
The events staged at the flagging-off ceremony of Monday’s roadshow included an acrobatic dance, comedy show, magic show and kalaripayattu demonstration to the accompaniment of traditional percussion drums. An on-the-spot fun quiz was conducted and instant prizes were awarded to participants. GKSF director U V Jose and state coordinator V Vijayan and other officials participated.
The road show will cover various parts of Thiruvananthapuram in the next four days before travelling to Kollam on December 22.
It will cover the remaining districts before ending at Kasaragod on January 31 as Season Six of GKSF concludes. A national roadshow held earlier travelled through eight states before finishing its journey at the festival’s glittering inaugural ceremony in Kannur on Saturday.