Vizhinjam Project gets new tagline

The tagline ‘Where the Future Docks\' heralds a new, limited edition brochure the VISL brought out on the project.

Published: 29th March 2012 11:16 PM  |   Last Updated: 16th May 2012 09:48 PM   |  A+A-

Vizhinjam Project2LL

THIRUVANANTHAPURAM: Thiruvananthapuram’s pet project has got a new tagline - ‘Where the Future Docks.’ The tagline heralds a new, limited edition brochure the Vizhinjam International Seaport Ltd (VISL) has brought out on the Vizhinjam International Deepwater Seaport Project. Richly designed in deep greens and blues, the brochure offers a quick glimpse into the whys, whats and hows of the project. The highlight is a panoramic shot of the project area with a short history of Vizhinjam, which finds mention in Greek maritime records of the first century as ‘Balita.’

 The brochure has a map of the Indian Ocean region marking the major ports and international shipping lane. The brochure, designed by Stark, gives particulars about the project, its advantages and break-up of the three phases in which the port is to be developed under ‘Landlord Model.’

 ‘’We didn’t want to be too technical. We wanted to explain the project in a simple manner,’’ VISL CEO and MD A S Suresh Babu said. The idea for a brochure was also born out of a need.

 VISL, which will soon float EPC bids globally for port construction, is currently in talks with various agencies, including HUDCO and LIC, for raising funds for the first phase. The State has to find ` 3,040 crore for the ` 4,010-crore Phase I. A detailed, up-to-date brochure was required at this juncture, VISL officials said.


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