Western Ghats theme pavilion of Kerala Tourism at the World Travel Mart (WTM) held in London attracted a huge crowd.
The Kerala delegation to the WTM London this year was led by Tourism Secretary Suman Billa. As many as 16 co-exhibitors, including resorts, hoteliers and tour-operators from the state, took part in the WTM, 2012.
Billa said that the Kerala pavilion, which was spread over 120 square metres, earned praise from the visitors for its breathtaking beauty.
The Western Ghats, which has been declared a protected natural World Heritage Site by UNESCO, is home to at least 325 globally threatened flora, fauna, bird, amphibian, reptile and fish species, he said.
The co-exhibitors from the state were Abad Hotels and Resorts; Carnoustie Beach Resort and Ayurveda Spa; Intersight Tours and Travels; Jayasree Travels and Tours; Joys Resorts and Hotels; Lake Palace Resort; Lakesong Resort; Pepper Tours; Quilon Beach Hotel; Ramada Resort; Spiceland Holidays; The Raviz; Thomas Hotels and Resorts; Uday Samudra Leisure Beach Hotel and Spa and Vasundhara Sarovar Premiere.