Tata Docomo, in partnership with OnMobile, has announced the launch of a new handset application called ‘My Call Me Tune’ that would let Tata Docomo GSM subscribers create, customise and activate their call me tune service in an unconventional way.
My Call Me Tune allows users to search, preview and buy music content on the go with user interface, thereby ensuring smooth transition from complicated user experience. It also helps shift the consumer from conventional modes of promotion to self-discovery.
Users can set their current as well as future presence/status on the fly and set it as their CMT for a fixed duration. The customers will be able to search songs on the basis of Song Name/Artist/Movie. At the same time, this application also allows to customise profile tunes for specific mobile numbers.
To activate this service, customers need to dial 590002 or sms to 543211. On receiving the request, the system sends a downloadable link via SMS. The charges for downloading songs would be Rs 15 for 90 days.