The much-hyped tender coconut parlours, an initiative of Coconut Development Board (CDB), are coming up in more places in the district. After IT parks, the facility is now being extended to other spots too.
The tender coconut parlour set up on Technopark campus proved to be popular from the first day itself, with hundreds of techies relishing the taste of pure, unadulterated and natural tender coconut water. CDB is planning to set up similar parlours in various parts of the district so as to facilitate the marketing of coconut products.
In the parlours to be set up, fresh tender coconuts will be directly supplied by either a coconut producers’ society that comprises 50-100 coconut farmers or by individual farmers. These farmers from a particular area will work as a unit in the production and marketing of their coconut produce. One of the major advantages of the arrangement is that it provides the fresh produce of the farms directly to consumers.
The Board also has plans to open many more such parlours across Kerala and also throughout the country. The initiative is an attempt to provide a steady income for coconut farmers. Through this system, the CDB hopes to market 25 per cent of coconut produce as tender coconuts.
The Board bears 50 per cent of the cost for setting up tender coconut parlours. It also gives an amount of up to Rs 1.5 lakh for each unit of farmers. The amount received from selling the item is divided on a share basis. The arrangement is also aimed at avoiding middlemen and giving a boost to the marketing of the produce.
“As far as Technopark is concerned, the facility has clicked to a great extent as these tender coconuts are served during the visits of several delegates and also because techies find it cool to keep away from other packaged drinks,” said Mridula, technical officer, CDB.
“We are planning to start two more parlours in the district, one at Neyyar Dam and the other at Kalikkadu after discussions. This will help the producers in the respective areas too,” she said.