THIRUVANANTHAPURAM: Silk Mark Organisation India (SMOI) is conducting a Silk Mark Expo – 2014 at Sree Mulam Club here from August 1-5. SMOI is an initiative formed by the Central Ministry of Textiles and Central Silk Board to empower the silk lovers with the ability to identify the purity of silk. The exhibition will be inaugurated by the Chief Minister Oommen Chandy on 5 pm this Friday. Central Silk Board Secretary Ishitha Roy, Kerala Financial Corporation Chairman P Joy Oommen and Silk Mark Chief Executive officer K S Menon will attend the elaborate function arranged by the organisers. The expo will have products with a Silk Mark tag that guarantees 100% purity of the silk. Silk apparels such as saris, readymade dresses, carpets, curtains and cushions will be available here. SMOI organises Silk Mark Expos across the country roping in all the potential Silk weavers. This year they will be conducting 18 such expos in major cities of the country.
SMOI claims that this is the right time to conduct a silk exhibition as Kerala is all set to welcome Onam with brand new clothes and festivities. Buying silk has always been a tradition for South Indians, however, not many could identify the original silk from the fake ones. SMOI is in a sole resolve to make a difference by creating a larger market space for silk and by doing that they are also giving a better life to the sericulturists from the rural areas.
SMOI claims to have competent technical experts in all its 13 chapters working across the country. The organisation which was officially launched in 2004 June, is brought to Kerala in 2008.