International Business Meet on Ayurveda
Kerala State Industrial Development Corporation (KSIDC) will organise a two-day International Business Meet (IBM) on ayurveda to bring key stakeholders from the industry to evolve a road map for harnessing the global opportunities in the sector.
Around 4,000 delegates, including ministers, top officials and CEOs, from 22 countries, will attend the meet to be held in Kochi on February 21 and 22.
The IBM is being organised as part of the Global Ayurveda Festival 2014.
Given the increasing acceptance of alternative medicine all over the world, KSIDC will present ayurveda as the healthcare industry of the future at the meet, KSIDC Managing Director Aruna Sundararajan said.
“We see the meeting as a platform to showcase the strength of ayurveda before the business and entrepreneurial community and take ayurveda to the global level.
We will invite entrepreneurs from all over the world to leverage Kerala’s unique strengths in it,” she said.
“Ayurveda is one of the engines of Kerala’s economic growth and KSIDC will come up with a comprehensive plan to promote the sector after receiving inputs from the IBM,” she said.
Apart from products and services, ayurveda will offer investment opportunities in research and development, including genomics and nanotechnology,” she added. At present, the Indian ayurveda industry is worth Rs 10,000 crore, of which Kerala’s contribution is around Rs 1,000 crore.
“We aim a five-fold increase in Kerala’s share by 2020,” the Kerala State Industrial Development Corporation MD said.
“Growth of ayurveda would mean the use of our knowledge systems for creation of jobs and wealth,” she said. She said that the plan was to attract big investments in setting up iconic institutions in the state, thus underscoring the state primacy in the ancient branch of medicine. The technical sessions at the IBM will cover export promotion, products, services, wellness, research, education, quality standards, financial and other support systems and medicinal plants cultivation. Industry leaders who will make presentations at the meet include Dr Muhammed Majeed, chairman, Sami Labs; Dr P V Appaji, director-general, Pharmexcil; Dr Jayasiri Mendis, Srilankan Traditional Medicine Preservation Foundation; Mark Rosenberg, European Academy of Ayurveda, Germany; Ranjit Puranik, MD, Dhootapapeshwar India; Rajiv Vasudevan, CEO AyurVAID Hospitals; Baby Mathew, MD, Somatheeram and J L N Sastry, Dabur Research Foundation. Representatives from Singapore, Italy, Russia, the UAE, Kazakhstan, Nigeria, the Philippines and Sri Lanka will make presentations on opportunities in their respective countries.