Enrolment has crossed 24,000 in just eight days after the KSEB launched the ‘Labhaprabha’ energy conservation scheme for ‘combating’ the 2014 summer.
The way enrolment is progressing, KSEB officials expect last year’s total enrolment of 1.39 lakh to be pipped this time. Electricity Minister Aryadan Mohammed inaugurated the second edition of ‘Labhaprabha’ on February 19, urging the KSEB’s 1.1 crore consumers to sign up and save electricity this summer. Labhaprabha 2014 will be active from March 1 to May 31. Registrations will be accepted up to March 15.
“By Thursday evening, enrolment had crossed 24,000. We are also having a phenomenal response on our Facebook page,” a KSEB spokesperson said. Unlike last year, the KSEB, which is now a company, is using online social networking skills to connect with consumers and spread the word about ‘Labhaprabha,’ especially to the younger generation.
This year, the focus is on schools and school students to carry the message of energy conservation to households. The power utility has also announced prizes worth Rs 6 crore to schools which include 5 KW solar power units. General consumers also stand to win prizes for conserving energy.
The KSEB had first launched ‘Labhaprabha’ during last summer. The total savings in the 2013 Labhaprabha period was 22,80,750 units, according to the KSEB.
How to Enrol
Send an SMS ‘KSEB <> Section Code <> Consumer number’ to 7559911808. The section code is given on the top left-hand side of the electricity bill. Consumers coming under sections using Orumanet should register in the ‘KSEB <> 13-digit consumer number’ format.