Kerala Tourism Bags Two PATA Awards

Published: 21st July 2014 08:33 AM  |   Last Updated: 21st July 2014 08:33 AM   |  A+A-

THIRUVANANTHAPURAM: Kerala Tourism has bagged two top honours at the prestigious Pacific Asia Travel Association (PATA) Awards for this year.

The state Tourism Department’s Responsible Tourism initiative in Kumarakom and its hugely popular online newsletter have won the PATA Gold Awards, said an announcement from the Macau Government Tourism Office, which supports and sponsors the awards.

Kumarakom Responsible Tourism Project won in the Corporate Social Responsibility category while Kerala Tourism e-Newsletter received the recognition in the Marketing Media section.

This is the second consecutive PATA Gold award for the Kerala Tourism e-Newsletter, which is designed and developed by Invis Multimedia. There are 20 winners of the PATA Awards this year, selected from 181 entries from 66 organisations and individuals worldwide.

“We are proud of this top international honour which will inspire us to continue our efforts in rural tourism development and also take the brand of Kerala far and wide,” said Tourism Minister A P Anilkumar.

The awards will be presented on September 19 at the Diamond Island City Hall in Cambodia’s capital, Phnom Penh.

“We were lucky to be the first Tourism Board in the country to take advantage of the internet technology to reach a global audience” said Kerala Tourism Secretary Suman Billa. Kerala Tourism e-Newsletter, currently has a worldwide subscription of over 90,000.


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp