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Design and creativity: This entrepreneur's pursuits

Rumaiza feels that being an architect by profession has nurtured her creative intuition, if not enhanced it much.

Published: 12th May 2014 06:12 PM  |   Last Updated: 11th May 2014 12:13 PM   |  A+A-

Work-n-Study

Work-n-Study.gifFor Rumaiza Fathima, life is too short to focus on one thing. According to this fourth-year BArch student of SRM University, Chennai, “Design and creativity are infinite. It is almost impossible to master all, but is possible to experience all. So that’s when I thought why not work and get inspired by all aspects. Why constrain?” Rumaiza is the Proprietor and Co-Founder of The Little House of Cupcakes and The Dream Theme. The former is a cupcake and customised pastry brand, which she started in 2012 with her partner Akash Gupta while in her second year of college. Started in 2013, The Dream Theme is an event planning studio specialising in birthdays, bespoke wedding, corporate events and advertising, set up in partnership with Akash and Meera Ravi.

Rumaiza feels that being an architect by profession has nurtured her creative intuition, if not enhanced it much. “I have co-designed the interiors of our store, which was a conceptualised themed bistro. Right from client meetings, architectural floor plans to hiring contractors, monitoring and executing the design development, I thoroughly sank in the experience as I was only a second-year student back then when I handled my first ever LIVE commercial project,” gushes Rumaiza. Her current work is focused on tailored events for Dream Theme.

Her take on managing work and academics? The 22-year-old chirps, “If you love what you do, you never have to work a day in your life. Once everything falls in the right place in your life, you don’t need motivation to multitask for something you love.” Visit her startups at www.facebook.com/thelittlehouseofcupcakes and www.facebook.com/the.dream.theme.

kaviya@newindianexpress.com



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