Ranked 10th among business schools in India by Nielsen Best Business School, seventh by Business Today survey, seventh among top private B-Schools by CNBC-TV18’s Cfore B-School survey, 2012 and seventh all-India among top private B-Schools by the MBA Universe survey, 2012, it was but natural for the Birla Institute of Management Technology (BIMTECH), Greater Noida, to spread its wings to other parts of the country. With Bhubaneswar emerging as an education hub and the Government extending cooperation to encourage setting up of institutes, it did not take much time for the Bhubaneswar campus of the institute to shape up. Having become operational in August 2013, the institute offers a two-year PG Diploma in Management (PGDM). At the same time, Birla Global Institute, Bhubaneswar, was also founded, which promised to take professional education a leap ahead by offering Bachelor of Business Administration (BBA) and Master in Journalism and Mass Communication (MJMC) under the flagship Birla brand.
The Bhubaneswar institute is a landmark architectural marvel in the cityscape spread on 30-acres. It has been established by the Birla Academy of Art and Culture, the educational wing of the BK Birla Group of Companies that functions under the stewardship of Sarala Birla, Chairperson of the Birla Academy and BK Birla, Chairperson of the BK Birla Group.
The two-year PGDM at BIMTECH, Bhubaneswar, offers specialisations in Finance, HR, Marketing and Operations and is approved by the AICTE. There are expansion plans for further programmes and research facilities. The MJMC course at Birla Global Institute, affiliated to Utkal University, offers specialisations in the field of Film Studies, Digital Journalism, Business Journalism and Odia Journalism. The academic pursuits of the institute
are supported by faculty members who are drawn from the academia and industry.
The campus reflects a cultural mosaic with students from about 22 States studying together. Says BK Das, Director, Birla Global Institute and Advisor, BIMTECH, “BGI was conceptualised with the idea of getting university status which is why we started two courses under it which are affiliated to Utkal University, Bhubaneswar.”
Mrinal Sharma, a second-year PGDM student says, “The experience here has been enriching. With the kind of teaching imparted here, we can give our counterparts at other institutes good competition.”
The fully-residential campus is a blend of traditional Odisha architecture with modern amenities. There are nine academic and administrative blocks of buildings. More than 50 per cent of the campus is kept green, and classrooms, multimedia studio, offices, residential accommodation, gymnasium, playfields, cafeteria and health centre are operational with modern
amenities. There is an English language lab in association with EnglishEdge and iLiqvid to enhance personality development and communication skills.
The classrooms are equipped with multimedia facilities for a participatory style of learning. It is an environment which promotes team work while maintaining individuality of students. ‘’With a student strength of around 200 from 16 states and one from Nepal, the institute stands for unity in diversity. Our USP is our brand name and there is always room for students from this campus to go to the Greater Noida campus to appear for campus placement tests, though we have also contacted companies to visit the Bhubaneswar campus too for placement. Plans are afoot to tie up with 100 companies in eastern India apart from the rest of the country,’’ says an elated Das. The faculty and staff are on their toes to get the students rightly placed with the first batch students all set to complete the course in 2015.
Ankita Rath, a second-year MJMC student says, “The best part about being in this institute is to have faculty who are the best in the industry. Teaching is not restricted to theory and I am confident that getting a job will not be a problem.”
The fee structure for the PGDM course is `6 lakh, MJMC `1 lakh and BBA is `3 lakh.
BIMTECH and BGI aim to become the preferred choice for students, faculty and recruiters by offering the best curriculum, pedagogy, research and mentoring and to equip students for global businesses and media leadership. “It is always important to nurture and hone students who are not necessarily ‘the best’. I have been associated with IIMs and IITs but in those institutes it is not a challenge, but moulding average students to become the best to compete in a competitive corporate world is what we intend to do here,” says Prof Prithvi Yadav, Director, Bimtech, Bhubaneswar.
— kasturi@newindian express.com