Looking for a Fitness Fix? It's BYG to the Rescue!

Tailored for fitness freaks, BYG helps you find a gym to work out at while on the go, finds Baibhav Mishra

Published: 21st March 2016 06:00 AM  |   Last Updated: 18th March 2016 03:47 AM   |  A+A-


Are you in a new city on work or pleasure and are worried sick about missing your gym or yoga sessions? No need to fret or sift through search engines. Simply download BYG (Book Your Game) on your phone, fill in your credentials and requirements and the system will display a list of fitness joints in your vicinity.

Lookinga.jpgDeveloped by young entrepreneurs Devi Prasad Biswal and Avijeet Alagathi, BYG or big as they call it, has a repository of over 5000 fitness centres across 10 cities. The idea of a gym-search app struck Avijeet, an IIM-Kozhikode alumnus, when he was in India for three months on a project and to his surprise could not find a gymnasium that would take him for a short term. The rejection inspired Avijeet to build an online platform for gymnasiums that were willing to host people for short work outs. “You can book a two-hour slot in any city you are in, anytime you want and at a dynamic pricing between Rs 10 and Rs 250,” says Devi, who did his MBA from MDI Gurgaon. A user can rate a gym, find classes, schedules et al.

Former employees of Goldman Sachs in the United States, Avijeet and Devi realised that around 70 percent of fitness enthusiasts do not go gymming because of a lack of flexibility with membership and non-transparent pricing. “The biggest resource we have had is our experience of being fitness enthusiasts. The second resource is our world class technology team,” says Avijeet. Their target customers are fitness freaks who are currently not registered with any gymnasium “Being a start-up, we were all hands-on with our work. Right from the founders to the newest recruit, we were all crammed in one room and ensured that all gyms are vetted,” says Anupam Sabat, General Manager of Sales and Operations.

The long lap

The app has a database of 5000 fitness centres across 10 cities

Tick Tock

A two-hour slot in a gym could range from Rs 10 to Rs 250

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