Want to be the wolf of chalkstreet?

Edex gets the lowdown on the online sales and marketing student competition Wolf of ChalkStreet that is creating ripples across cyberspace

Published: 16th January 2017 06:00 AM  |   Last Updated: 13th January 2017 10:43 PM   |  A+A-

After the Wolf of ChalkStreet competition

Express News Service

After watching Leo do his whole psyched-up stockbroker routine in The Wolf of Wall Street, chances are very few finance students want to go there. Turn to the Wolf of ChalkStreet — an online sales and marketing competition for students across the board, and it’s a whole other ballgame. Over 3500 teams have registered so far for the competition and the first phase will begin this week.

Talking about the competition,  which was curated and conceived by his edutech start-up ChalkStreet, co-founder Rajesh Kumar B says that it was all born from a dearth of good marketing personnel amongst recent grads, “What we found was that most students were just not able to cut it in the real world of intense sales and marketing jobs. We do a lot of online courses and training modules, so to increase the quality of the marketing students we decided to make it a competition instead of a lengthy training programme — and throw it open to students from any stream to see what kind of talent was out there,” he explained.

Essentially, students will be given a company/app to market and they will be graded based on the campaigns and strategies they can evolve. “It’s not just about thinking up new ideas but also about carrying them out and making the product sell, or at least push audience interest in it,” he adds. The best 10 teams will make the cut and will jostle it out on the leaderboard to win the hefty cash prize. What most of them will be eyeing though is the fact that the best 150 performers will be given job offers from India’s most happening start-ups — and we’re talking names like Swiggy, Zivame, Chillr and many, many more exciting companies.
The first edition, held last year, roped in just as many teams and had the SRM University bunch walk away with top honours. Curiously, the teams from Engineering colleges were performing much better at sales tasks than the peeps from B-Schools and even IIMs, explained a rather surprised Rajesh.

Reach Out: www.chalkstreet.com

Stay up to date on all the latest Edex news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp