"Kattar soch nahi yuva josh" is replaced by "Koi Soch Nahi, Khali Pili ka Josh" in an online spoof of a Congress advertisement, one of the many parodies flooding the digital space as political parties mock each other in a no-holds barred slugfest.
As political temperatures rise, the new-age warriors of Congress and BJP are fighting pitched battles on the worldwide web, sparing not a single opportunity to take a dig at rivals and deliver their messages to the Internet-savvy 'gen next'.
Even though both parties deny spoofing each other's TV advertisements online, the spoofs seem to be undeniably the work of the rival party.
"Our priority is to display our deliveries. Why would a party for whom everything in the social media is going well, try to disturb the goodwill by creating spoofs? In fact, we have a very strict advisory to not indulge in any kind of mocking or spoofing," Vinit Goenka, BJP's National Co-Convener of IT Cell, told PTI.
However, a political party's cyber team member said, "Spoofs are part and parcel of the campaign as they evoke laughter but drive home the message.
"They should, however, be in good taste and not be abusive and cheap."
The central players in 2014 Lok Sabha polls -- BJP's Narendra Modi, Congress' Rahul Gandhi and Aam Aadmi Party's Arvind Kejriwal -- are the main targets of online spoofs circulating in the cyber space.
A spoof of Congress' TV advertisement "Kattar soch nahi yuva josh" (No dogmatic thinking, spirit of youth) was released online mocking the tagline by changing it to "Koi Soch Nahi, Khali Pili ka Josh" (No thinking, just empty enthusiasm).
The spoof went viral on the net and shows a small girl instead of the young college-going girl in the original ad.
The spoof replaces another Congress tagline "Har haath shakti, har haath tarakki" with "Har haath lollipop, har haath rewari".
The parody mocks the youth-centric Congress party referred to as "Dongress party" and its leader Rahul who is depicted as a young boy with a lollipop in his hand.