When she starred in ‘Paa’, Vidya Balan made a habit of appearing at every public event in three-quarter sleeve blouses and saris designed by Sabyasachi Mukherjee. The look aped her costumes in the film. During the promotions of ‘No One Killed Jessica’, she was often spotted in extra large shirts and geeky spectacles with her hair tied back.
Last year, as she hyped ‘The Dirty Picture’, she brought her character of Silk off screen and into the malls and press conferences in a retro look complete with oversized sunglasses.
In what has become a predictable and tiresome trend, the award-winning actress is adopting a bizarre method of promoting ‘Kahaani’.
The Sujoy Ghosh — directed thriller, which releases on March 9, sees Balan as a pregnant woman pounding the streets of Kolkata in search of her missing husband. So yes, she has been spotted carrying a fake baby bump in a mock performance in search of her lost husband Arnab Bagchi. Fortunately she did not turn up at a recent film awards function carrying a prosthetic pregnant belly! But the question that comes to mind is where will this kind of over-the-top publicity stop?