SRK in a Palam Silks sari. It’s safe to say that no one would have anticipated that happening. But at the Palam Silks-Chennai Express fashion show on Saturday, one lucky fan had his unlikely wish come true.
Of course, this was not before the emcee told him he might have to go see a psychiatrist. And owner of the Palam brand, Jeyasree Ravi, couldn’t think of a better way to make their 10 years of Palam felt. After a long wait for King Khan and co-star Deepika Padukone at the ITC Grand Chola — with the blasting title track of the film on a torturous three-hour loop, one has to admit — it was totally worth it.
With an unabashed style that is synonymous with the name Shah Rukh Khan, the actor decided to substitute a lungi with a sari for his brief ‘lungi dance’ performance on stage.
For those who haven’t seen the video of the song already, it’s a tribute to our Superstar Rajinikanth. The actor said, “This tribute is from the heart, but it’s meant to be fun.” He added quickly, “And Rajini sir himself is fun... I think sometimes we take him too seriously!”
In between dual sequences of models showcasing Palam’s Muhurtham collection, the Bollywood stars also judged finals of the Miss Meena hunt. Three contestants shortlisted from around the country hit the ramp, taking on the persona of Deepika’s character in the film — doing rather atrocious imitations of her accent and trying a dialogue from the Chennai Express trailer alongside a very sportive SRK.
We don’t quite remember who won, but after busting a move with SRK and his leading lady — as one contestant summarised, that was all it took to make her day.
Also present on the occasion were Simbu, Suhasini Maniratnam and Chinmayee, who gave the audience a first hand taste of her song from the film, Titli.