Singer-composer Arjun Kanungo, who shot into the spotlight singing Khoon choos le in Go Goa Gone, has now come up with a music video The Shine Song, which features Sonam Kapoor. An interview.
The Shine Song sees you serenading and dancing with Sonam Kapoor. Do you think Sonam has the best smile in the industry?
Of course, one of the best for sure, that’s why she is the face of a brand like Colgate!
Was the song tailor-made to suit the toothpaste sponsor or did they step in afterwards?
The brand approached me to make a song for them. They wanted me to recreate an already existing track with my interpretation of the song. I wrote something, they loved it. They decided to make a music video which best represented the song.
Why do you like to appear in your own videos? Do you nurture an actor within you?
I think the question people should ask is - ‘Why don’t singers appear in their music videos more often?’ Playback singing for a film is different; the music is situational and hence it’s fair to represent an actor’s voice. But in pop music I’ve seen actors lip-syncing to the voice of the singer, which doesn’t really appeal to me.
Did you get a funky haircut especially for the video?
Ha-ha no. But it’s a cool haircut, no?
Would you take on an acting role if you were not allowed to playback for yourself?
Super question. Probably not, if I’m convinced I can do justice to the song. If the director’s vision is something that my voice can’t embody, I would be ok with someone else singing it.
Which genre of singing appeals to you and why?
Every genre. They all have something to offer and they all teach you something.
When you look back, what makes you proud?
It makes me proud that I have been true to myself so far. It’s hard, in this very complex, competitive and challenging profession. But so far so good.
Do you have a strategy?
I am not worrying about success. I have faith in the effort I put in and the honesty of hard work. I think when you don’t worry about tomorrow, you do justice to today. It takes effort to think about tomorrow, effort which you can utilise better by doing your job. Worrying about tomorrow is left to people smarter than me.
And what is your next project?
Lots of new projects, next one being my single!