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Ae Dil runs into difficulties at box office

According to police sources, the theaters were provided with adequate protection but the overall turnout at the cinema was not enthusiastic.

Published: 28th October 2016 06:42 PM  |   Last Updated: 28th October 2016 06:42 PM   |  A+A-

ae-dil-hai-mushkil

Anushka Sharma and Ranbir Kapoor in Ae Dil Hai Mushkil

MUMBAI: The massive publicity that Ae Dil Hai Mushkil got from the controversy over the casting of Pakistani actor Fawad Khan does not seem to have much benefited the love story starring Ranbir Kapoor and Anushka Sharma, which released today. At least the first couple of shows on Friday appeared to have completely failed in generating enthusiasm in the audience.

"The movie is too predictable," said Panchami, a college student who watched the movie along with her freinds at Fun multiplex at Chembur in Mumbai. "There is nothing new. It appears to be a patchwork of several look-good-feel-happy films. And it is boring at times."

Padmaja's friend Anuja said, "I wanted to watch the movie as it generated so much controversy. But I was utterly disappointed."

Fawad Khan, around whom the controversy was centered, makes his first appearance about 5-10 minutes before the interval and his screen times lasts less than 15 minutes.

According to police sources, the theaters were provided with adequate protection but the overall turnout at the cinema was not enthusiastic.

"The movie lacks a screenplay. It appears as if one is watching a long sequence of nicely shot scenes," said Aroon Dhaneshwar, who has been involved in distribution of films told New Indian Express. "It's unlikely that the movie would be able to generate good business."

Shekhar, who watched the movie at Bharat theater in Mumbai's eastern suburb of Kurla said he saw audiences leaving the theater halfway through the movie.

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